When it comes to the logo design process, there are typically several designs that a client may not select, and sometimes those same designs end up being my favorites. In the case of Radiant Light Consulting (RLC), I developed 3 concepts for their logo—human interaction, lighthouses, and diamonds/mosaic. I had a lot of fun discovering ways to best represent RLC, and here are a few of my favorite designs.
1) Human Interaction—The human aspect of consulting is extremely important and building relationships is key. RLC believes “people are at the heart” of consulting.
2) Lighthouses—Lighthouses contain a beacon of light to warn and guide ships at sea. Likewise, RLC sheds light on potential issues and provides guidance for companies.
3) Diamonds/Mosaic—Diamonds are precious, multifaceted stones that sparkle and beautifully reflect light, while a mosaic combines diverse elements to form a coherent whole. In the same way, RLC provides multifaceted solutions for client problems.