FamilyTreeDNA (FTDNA) pioneered the genetic genealogy industry, but its outdated website, branding, and manilla envelope packaging were in need of a major refresh. The tagline, "Begin Your DNA Journey" was birthed from the idea that everyone has a personal DNA journey - they just need to discover it. One of the most popular and comprehensive genealogy tools for managing one's family tree is a genealogy fan chart. It displays generations of ancestors on the maternal and paternal lines of an individual's family tree. Since FTDNA is the only company offering advanced maternal and paternal DNA testing and a comprehensive database, using a genealogy fan chart as the signature image was the perfect match. With a vibrant color palette and distinctive imagery, FTDNA's brand recognition has skyrocketed and stands out among the competition.
*Designed while employed at FamilyTreeDNA (Gene By Gene, LTD).