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1984
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The iStore

Branding & Art Direction

The iStore

On a quest to become an industry leader in data management software, The Information Store, Inc. (iStore) needed a new logo and branding that was as solid and modern as its technology. As the first and only graphic designer in iStore’s 20-year history, I was presented with the unique challenge to operate as a one-person design team—fulfilling the roles of a graphic designer, production artist, and art director. From the company's marketing collateral to trade show exhibits and everything in between, over the years I had the opportunity to develop an improved brand identity embodying the true essence of iStore. With a revamped marketing campaign, I designed new marketing collateral to convey the company's updated messaging. One of the key challenges was figuring out a way to layout a plethora of content in a clear and simple format. After establishing a universal color palette, I hand-picked all of the stock photography for the brochures. The end result was an easy-to-read brochure template showcasing iStore’s solutions, products, and services.
*Designed while employed at The Information Store, Inc. (iStore)
Adobe InDesign/ Illustrator/ Photoshop
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