WellBitz, iStore's online E&P service, was created to provide an affordable option for businesses to manage their well data. Brand Symbolism: 1) Well symbol—In the oil & gas industry, well symbols provide critical information related to a well, such as whether or not the well is oil producing. The WellBitz identity incorporates the “proven productive” Gas well symbol to reflect WellBitz's ability to boost productivity, a key factor to efficient well data management. 2) Contour map—A contour map is one of the most effective means of displaying information about the geologic structure of an area, and WellBitz represents a user-friendly way to display well data.
*Designed while employed at The Information Store, Inc. (iStore).
Adobe Illustrator/ InDesign
